Should I buy an Elf Bar or a Lost Mary BM600? Here we explore the Lost Mary BM600 disposable vape range and ask 'which is better, the Elf Bar or the Lost Mary'?
Although you may not know it, the Lost Mary BM600s are, in fact, developed by the same design team as the Elf Bar 600s, and the pair are actually similar to each other in many ways.
Benefitting from years of stringent Elf Bar research and development, the Lost Mary BM600 offers the same high-quality craftmanship, flavoursome e-liquid, and vape safety features you find in the Elf Bar 600s - but with a few obvious visual differences. The BM600s are branded differently for the UK market, they use a unique square form factor for the device, and have chosen a radically different design aesthetic to help differentiate between them and the many product ranges that came before.
The Lost Mary BM600 disposable vapes range was launched in the UK in April 2022 and was one of the very first 'box-style' disposables to enter the market. Following a successful launch, Lost Mary then added to their offering by releasing a more traditional pen-style disposable range - their AM600 - as well as a modern looking and slightly wider proportioned QM600 vape device range. For this review, however, we will be focussing only on the BM600.
Designed to deliver a smooth nicotine hit via a mesh coil, the Lost Mary BM600 is a non-rechargeable, disposable vape with an internal pre-filled tank containing 2ml of nic-salt-based e-liquid. Each BM600 has been designed to last the equivalent of up to 20 traditional cigarettes (or 600 puffs).
These devices are small, very small in fact - their measurements sit at just 66mm x 35mm x 16mm - and at the time of their launch, the BM600s were likely the most compact of disposable vapes available in the vape market. They have a matt finish, and a two-tone colour scheme across the whole range matched loosely to each flavour profile, and this colour combination is shared across the well-marked and TPD-compliant packaging complete with spot UV detailing.
The device itself is a smooth seamless unit (including the ergonomically designed mouthpiece) and each vape is individually sealed in a hygienic foil pack to preserve flavour and protect from outside elements until use.
After launch, the BM600s became popular very quickly with both existing Elf Bar users and vapers who were new to the brand. They were tempted by their unique shape and size, trendy branding, and their similar Elf Bar-like flavours.
In terms of flavour options, the BM600s offer a huge variety, much like the Elf Bar 600s do (32 in total at the time of this review), with new and unique blends developed and released on a regular basis.
All the familiar Elf Bar flavours are included in the BM600 range; a Blueberry Sour Raspberry and a Kiwi Passion Fruit Guava, as well as a more traditional Menthol, and a handful of single-note punchy fruit flavours like Double Apple, Triple Melon and Triple Mango.
At Vapourcore we saw BM600 sales soar as curious customers tried the Lost Marys instead of their usual Elf Bars, and in many cases, they switched to Lost Mary as their new go-to brand out of preference for the attractive newcomer.
Like many vape ranges, the BM600 range is another where you are currently limited to only a 20mg nicotine strength. This does restrict their customer base somewhat as 20mg may not be suitable for occasional smokers/vapers or those looking to reduce their nicotine consumption. It may be that lower 10mg and nicotine-free 0mg versions become available in this range in the future, although we haven’t heard talk of this at the time of our review.
Lost Mary BM600 vapes are all UK legal products with each Product ID listed on the MHRA website to show authenticity. The relevant TPD warnings, safety notices and flavour ingredients are clearly marked on the packaging, with safety marks present and correct on each device we tested.
Comparable products to the BM600 are the similarly-shaped SKE Amare Crystal One, Vapengin Mercury, SMOK NOVO B600 and the recently released (and quite ironically named) Found Mary line from the brand Vapes Bars.
In comparison to these alternatives, the Lost Mary BM600s do look slightly 'basic' with their matt tone and muted colours. They are also slightly larger than the newer equivalent box-style disposables. Having said that, the BM600 range has been around far longer and has had a greater opportunity to amass a large fan base of original Elf vapers who have appreciated the same long-enjoyed eliquid flavours, but delivered in a newer device format.
Using the BM600 regularly you will find that it certainly is small enough to be pocket/purse-sized and fit very comfortably in there too. It is no longer the smallest of all box-style disposables, but as there are no buttons or settings to fiddle with, even those with larger hands should enjoy their size...unless you have a big handbag. In that case, I would recommend storage in a zip-up pocket or they may be lost forever!
When testing, I found the battery longevity was good, having a decent battery size (360 mAh) and the same e-liquid capacity (2ml) as the Elf Bar 600s, and as expected, they both perform similarly, although the draw on the BM600 is a little different given the differently shaped mouthpiece and airflow through the device.
In terms of flavour, both these ranges have the same very strong, sweet and fruity tastes that the majority of smokers seem to love, although personally I find flavours of this depth a bit too much to vape all day.
The Lost Mary BM600 and the Elf Bar 600 inside have both been created using the same technology, so whether one is better than the other is hard to say, and I would argue it all comes down to your design preference for the outer.
If you want something more modern, the BM600 is that. But for those preferring a classic pen-style outer, go with the Elf Bar 600. Either way, if you choose a flavour shared across both ranges, the certainty is that you will enjoy exactly the same taste and performance experience from both, which will surely be a comfort to those loyal to their favourites.