IQOS Heated Tobacco

What is IQOS?

IQOS is a brand specialising in heated tobacco devices that heat specially designed tobacco sticks instead of burning them. This heat-not-burn technology creates a nicotine-containing vapour without producing smoke or ash, offering a cleaner alternative to traditional smoking.

How does IQOS work?

IQOS devices use precision heating technology to warm IQOS sticks to approximately 350°C. This controlled temperature releases tobacco flavour and nicotine through vapour, not smoke. The IQOS pen holder heats the tobacco stick inserted inside, delivering an authentic tobacco taste without combustion.

Read more about heated tobacco in our comprehensive guide.

IQOS ranges and products

Our IQOS UK collection features the latest IQOS models as well as the classics. We stock two main ranges: IQOS Iluma and IQOS Originals.

What is IQOS Iluma?

IQOS Iluma represents the newest generation, using induction heating technology for a cleaner experience. The Iluma IQOS range includes the Iluma One, Iluma Prime, and the advanced new IQOS Iluma. These IQOS Iluma kits work exclusively with Terea sticks, which contain no blade for easier maintenance.

What are IQOS Originals?

The IQOS Originals range includes the Duo and Originals One, designed for use with HEETS IQOS tobacco sticks. Each IQOS starter kit comes with everything needed to begin your heated tobacco journey.

Does IQOS contain tobacco?

Yes. IQOS cigarettes contain real tobacco inside specially designed sticks. Each IQOS HEETS or IQOS Terea stick holds compressed tobacco that's heated to release authentic flavour and nicotine, making them genuine tobacco products.

Is IQOS legal in the UK?

Yes, IQOS is completely legal across the UK. All IQOS heated tobacco products and devices we stock meet UK regulations and are fully compliant with tobacco product directives.

IQOS flavours

IQOS flavours offer variety across the two main product ranges:

IQOS HEETS flavours include classic options like Amber (rich and balanced), Yellow (smooth and mellow), Turquoise (menthol), and Sienna (woody notes). Each HEETS IQOS pack contains 20 sticks.

IQOS Terea flavours are designed exclusively for Iluma devices. Popular Terea IQOS flavours include Amber, Yellow, Turquoise, Sienna, and IQOS blends like Ruby Fuse and Purple Wave. 
Explore our complete guide to IQOS HEETS and Terea flavours for detailed flavour profiles.

How to use IQOS devices

Using your IQOS device is straightforward. Insert a tobacco stick into the holder until you feel slight resistance. Press the button once and wait for the device to vibrate, indicating it's ready. Draw gently as you would with a traditional cigarette. After around 14 puffs or 6 minutes, the device vibrates to signal that the session is ending. Remove the used stick and dispose of it responsibly.

For detailed usage guidance, read our IQOS Iluma One guide.

Is IQOS better than vaping?

This depends on your preference. IQOS vs vape comes down to whether you want real tobacco or e-liquid flavours. IQOS uses actual tobacco, while vapes heat nicotine liquid. Neither option is risk-free, but both are alternatives to smoking.

Is IQOS better than cigarettes?

Research suggests IQOS presents a reduced-risk option to traditional cigarettes. IQOS heated tobacco produces significantly fewer harmful chemicals than burning tobacco. While not risk-free, switching from smoking to IQOS eliminates tar and ash. 

How to clean IQOS devices

Regular cleaning of your IQOS model helps maintain optimal performance. For daily care, remove the cap from your holder, insert the cleaning brush provided, and twist gently. Tap the IQOS device to remove any loose tobacco residue. Every 20 uses, perform a deeper clean using the cleaning sticks included with your IQOS kit. The new IQOS Iluma requires less cleaning as it has no blade.

How to charge IQOS Heets cigarettes

Place the holder into the pocket charger after each use. The charger's LED indicator shows charging progress. A full charge typically takes around 5 minutes for the holder. The pocket charger itself needs charging via the supplied USB cable, taking approximately 90 minutes for a complete charge.

What to do if your IQOS is not charging

First, check the charging cable and port for debris. Try a different power source or USB adapter. Reset your device by holding the button for 10 seconds. If issues persist, visit our troubleshooting guide or contact our support team via our online form.