About Us

The Vapourcore Story

Around 2016 the founders of Vapourcore realised that the retail vape landscape was awash with one-man bands, some doing a great job, but many with no idea. Bigger chains only sold their own range of products - great for their margin, but providing little choice for the consumer. There was nowhere really for the several million smokers to go for trusted advice on their switch to vaping, just vape stores for hobbyists to build coils and blow clouds of vape. Most smokers would walk past these stores and never venture in.


The message was clear, the market needed a vape retailer who would welcome all, where service truly was king, where fully skilled staff would help smokers make an informed decision about their switch to vaping, and where the consumer had a wide choice of brands.

With all this in mind, in late November 2016 we set out to open our first store in London’s Holland Park. In the beginning, it proved hard to find a landlord in this area willing to agree to a Vape shop, and many tried to deter us with ridiculous demands and put obstacles in our way.


Getting off the ground was a challenge but we managed. We trained the staff and launched with several key hardware and e-liquid brands, offering simple vape starter kits for beginners, a range for intermediate vapers, and a solid array of hardware and vape e-liquids for the advanced vaper.

Vapourcore Storefront

Vapourcore Holland Park

The look and feel of the store had similarities to vape stores from the past, but had a more modern twist and was more inviting. After a successful launch, we launched the Vapourcore website to complement the store, and to showcase all that we were selling. It swiftly became very popular.


As the months progressed we secured more locations in North West London and Earls Court, also modelled on our successful Holland Park theme. By 2017 we had 3 successful stores and were investing in Clouder, the innovative 1-hour delivery business providing e-liquid deliveries to vapers within a 5 mile radius of vape stores - unheard of at the time, and a key part of our vision for the future.

Vapourcore Earls Court

Vapourcore Earls Court

But this was just the beginning. Our vision was to take take the brand into central London in order to become the leading vape store chain in the capital. Again, we encountered resistance from landlords who only wanted brands, coffee shops or fashion retailers in their properties.


By 2018, we were planning another 6 stores in Central London, but this time we wanted it to be different. We knew we had to formulate a concept that enabled the other big-name brands to support our stores. Agreements were secured that allowed us to successfully open these 6 stores in prime Central London locations over a 12 month period.

Vapourcore Westminster

Vapourcore Westminster


For us, Vapourcore has been a rollercoaster of a ride with lots of fun times and ups and downs along the way. A ride that has ultimately turned into a real life success story. Our initial vision was close to being realised with 20 retail locations in London and a further 40 outside of London. Sadly, due to COVID-19 and a full lockdown, we had to pivot quickly and shift all focus onto our website which has gone from strength to strength. It seems that our ever loyal retail customers have moved over to enjoy the online experience with us instead. We did predict that this would happen by 2023, but COVID-19 has certainly accelerated this move. Vapourcore has now become one of the largest and trusted online retailers focusing on disposables and closed pod systems aimed specifically at the smoker wanting to switch to vaping.

Our range of products

Elf Bar Watermelon
GeekBar Watermelon Ice
Core Bar Mint
Heets Mauve Wave
Hexa Tobacco

Over the years we have dealt with many brands but now choose to only to work with top tier companies. The products we sell have been carefully selected by our team of experts to offer you a fantastic choice of products in a wide variety of flavours, nicotine strengths and styles.

Vape products are constantly evolving but thanks to our strong partnerships with key brands, we are always one of the first to get the latest releases.

If you’re looking for your first vape, we recommend something from our disposable range. Whatever you need, we’re here to help. We stock a wide range of pre-filled pod vape devices like the VUSE and HEXA kits, which help the disposable vape user to progress onto something more environmentally friendly and cost-effective. Alternatively, you can look at our range of HNB (Heat Not Burn) products like the popular IQOS and PLOOM brands which are ideal for people who want to make the switch from cigarettes. Our website only features and stocks the best-selling versions of vape products for you to choose from, which means that while our range may be smaller than the competition, everything you see is of the highest quality.

Customer Service

We pride ourselves on customer service and have an expert team on standby to answer any questions you may have. If you need advice on your quit smoking journey, have a faulty disposable device or an issue with an e-liquid or pod, let us know and we will deal with it right away.

And if you love what we do, then please let us know by leaving a review! Our aim is to be the best for our customers, so if we’ve exceeded expectations or if we’ve not quite been up to scratch then please let us know. Your feedback is important to us!

Behind The Business

Charles Bloom



The founder of Vapourcore, Charles has a passion for new business ventures and has successfully helped develop several over the years in various different sectors.

He was one of the original e cigarette pioneers, and in 2009 he brought his version of the Cigalike into the UK and managed to get distribution into the independent pharmacy channel.

His other vape businesses all complement and support each other in the manufacturing and distribution sectors.

Manoj Pattni



Commercially astute finance professional with over twenty years of experience providing Management and Financial support to a wide range of businesses, from start-ups to large groups.

Specialising in mergers and acquisitions.

Why choose Vapourcore?

Expert Knowledge


Most of our staff are vapers who used to be smokers - so we know what it’s like to quit smoking! They are also passionate about getting people off cigarettes and we know how important the right setup is to making the switch. From our marketing team and webmasters to our Customer Care team, our staff are full of vaping expertise and knowledge. Ask us anything you need to know!

Core Strawberry


We stock one of the widest ranges of disposable vapes and vape pods in many different flavours and nicotine strengths. No matter what you like, we’ve definitely got your next favourite flavour!

Vaping Hardware


Our hardware selection ranges from easy-to-use disposables to pen-style vapes with prefilled pod, and our popular IQOS and PLOOM Heat Not Burn products which are now popular all over the world. Our friendly customer service team are here to help you pick the right device should you want to discuss switching from cigarettes.

Fast & Free Delivery


We offer FREE Royal Mail Tracked 24 delivery as standard on every order over £25, with DPD Next Working Day delivery available as an upgrade.



We operate a strict state of the art online age verification system for all online purchases. All our goods are genuine and authentic - no clones and no fakes, ever. We buy only from well-known suppliers and our in-house e-liquid is made in at a manufacturer’s lab in the UK, fully traceable - everything we sell is TPD, TRPR and CLP compliant and MHRA approved.



We are a proud member of the IBVTA (Independent British Vape Trade Association) - when you’re shopping with Vapourcore you’re shopping with a reputable and responsible retailer.

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As well as visiting us online or contacting us by email you can also follow us on Facebook, Twitter and Instagram for special offers, e-liquid and hardware reviews and new product announcements.