THE VAPOURCORE STORY
Around 2016 the founders of Vapourcore realised that the retail vape landscape was awash with one-man bands, some doing a great job, but many with no idea. Bigger chains only sold their own range of products - great for their margin, but providing little choice for the consumer. There was nowhere really for the several million smokers to go for trusted advice on their switch to vaping, just vape stores for hobbyists to build coils and blow clouds of vape. Most smokers would walk past these stores and never venture in.
The message was clear, the market needed a vape retailer who would welcome all, where service truly was king, where fully skilled staff would help smokers make an informed decision about their switch to vaping, and where the consumer had a wide choice of brands.
With all this in mind, in late November 2016 we set out to open our first store in London’s Holland Park. In the beginning, it proved hard to find a landlord in this area willing to agree to a Vape shop, and many tried to deter us with ridiculous demands and put obstacles in our way.
THE FIRST STORE
Getting off the ground was a challenge but we managed. We trained the staff and launched with several key hardware and e-liquid brands, offering simple vape starter kits for beginners, a range for intermediate vapers, and a solid array of hardware and vape e-liquids for the advanced vaper.
Vapourcore Holland Park
The look and feel of the store had similarities to vape stores from the past, but had a more modern twist and was more inviting. After a successful launch, we launched the Vapourcore website to complement the store, and to showcase all that we were selling. It swiftly became very popular.
As the months progressed we secured more locations in North West London and Earls Court, also modelled on our successful Holland Park theme. By 2017 we had 3 successful stores and were investing in Clouder, the innovative 1-hour delivery business providing e-liquid deliveries to vapers within a 5 mile radius of vape stores - unheard of at the time, and a key part of our vision for the future.
Vapourcore Earls Court
But this was just the beginning. Our vision was to take take the brand into central London in order to become the leading vape store chain in the capital. Again, we encountered resistance from landlords who only wanted brands, coffee shops or fashion retailers in their properties.
At that point we met with JUUL who were looking to launch in the UK. They loved our vision and wanted to trial their shop-in-shop concept in our Holland Park store. It proved hugely successful for us both, and we went on to replicate this in our other two stores.
JUUL UK launch at Vapourcore
MORE LONDON STORES
By 2018, we were planning another 6 stores in Central London, but this time we wanted it to be different. On the back of the successful JUUL concept we knew we had to formulate a concept that enabled the other big-name brands to support our stores. Agreements were secured that allowed us to successfully open these 6 stores in prime Central London locations over a 12 month period.
For us, Vapourcore has been a rollercoaster of a ride with lots of fun times and ups and downs along the way. A ride that has ultimately turned into a real life success story. Our initial vision was close to being realised with 20 retail locations in London and a further 40 outside of London. Sadly, due to COVID-19 and a full lockdown, we had to pivot quickly and shift all focus onto our website which has gone from strength to strength. It seems that our ever loyal retail customers have moved over to enjoy the online experience with us instead. We did predict that this would happen by 2023, but COVID-19 has certainly accelerated this move. Vapourcore has now become one of the largest and trusted online retailers focusing on disposables and closed pod systems aimed specifically at the smoker wanting to switch to vaping.
Over the years we have dealt with many brands but now choose to only to work with the top tier companies. The e-liquids we sell are only manufactured within the UK, as is our own CORE range of e-liquids. These have been carefully selected by our team of experts to offer the vaper a choice of high VG, high PG or salt nicotine e-liquid, along with many different flavours.
Vape hardware is constantly evolving but thanks to our strong partnerships with key brands, we are always one of the first to get the latest releases.
If you’re looking for your first vape, we recommend a disposable like the Vapourcore Beco Bar and CORE BAR which come in some great flavours. Whatever you need we’re here to help. More recently we have seen the emergence of pre-filled pod devices like the CORE POD, VUSE and JUUL Kits that our website features and only stocks the best-selling versions of these products for you to choose from.
We pride ourselves on customer service and have an expert team on standby to answer any questions you may have. If you need advice on your quit smoking journey, have a faulty disposable device or an issue with an e-liquid or pod, let us know and we will deal with it right away.
And if you love what we do, then please let us know by leaving a review! Our aim is to be the best for our customers, so if we’ve exceeded expectations or if we’ve not quite been up to scratch then please let us know. Your feedback is important to us! Leave a Review
The founder of Vapourcore, Charles has a passion for new business ventures and has successfully helped develop several over the years in various different sectors.
He was one of the original e cigarette pioneers, and in 2009 he brought his version of the Cigalike into the UK and managed to get distribution into the independent pharmacy channel.
His other vape businesses all complement and support each other in the manufacturing and distribution sectors.
Commercially astute finance professional with over twenty years of experience providing Management and Financial support to a wide range of businesses, from start-ups to large groups.
Specialising in mergers and acquisitions.
WHY CHOOSE VAPOURCORE
Most of our staff are vapers who used to be smokers - so we know what it’s like to quit smoking! They are also passionate about getting people off cigarettes and we know how important the right setup is to making the switch. From our marketing team and webmasters to our Customer Care team, our staff are full of vaping expertise and knowledge. Ask us anything you need to know!
GREAT RANGE OF FLAVOURS
We stock a great range e-liquid flavours and have produced something special with our CORE range of e liquids that cover high PG, 50/50 and high VG 10ml e-liquids as well as nicotine salts, shortfills and pre-filled pods. No matter what you like, we’ve definitely got your next favourite flavour!
VAPING Hardware TO SUIT YOU
Our hardware selection ranges from easy-to-use disposables and pen-style vapes to the prefilled pods which are also very simple to use, just click and go. Our friendly customer service team are here to help you pick the right device should you want to discuss switching from cigarettes.
FAST & FREE DELIVERY OPTIONS
We offer free UK standard delivery on every order over £20 and Next Day delivery from as little as £4.50. We also ship to various countries around the world.
We operate a strict state of the art online age verification system for all online purchases. All our goods are genuine and authentic - no clones and no fakes, ever. We buy only from well-known suppliers and our in-house e-liquid is made in at a manufacturer’s lab in the UK, fully traceable - everything we sell is TPD, TRPR and CLP compliant and MHRA approved.
We are a proud member of the IBVTA (Independent British Vape Trade Association) - when you’re shopping with Vapourcore you’re shopping with a reputable and responsible retailer.
FOLLOW US ONLINE
As well as visiting us online or contacting us by email you can also follow us on Facebook, Twitter and Instagram for special offers, e-liquid and hardware reviews and new product announcements.