THE VAPOURCORE STORY
Around 2016 the founders of Vapourcore realised that the retail vape landscape was awash with one-man bands, some doing a great job, but many with no idea. Bigger chains only sold their own range of products - great for their margin, but providing little choice for the consumer. There was nowhere really for the several million smokers to go for trusted advice on their switch to vaping, just vape stores for hobbyists to build coils and blow clouds of vape. Most smokers would walk past these stores and never venture in.
The message was clear, the market needed a vape retailer who would welcome all, where service truly was king, where fully skilled staff would help smokers make an informed decision about their switch to vaping, and where the consumer had a wide choice of brands.
With all this in mind, in late November 2016 we set out to open our first store in London’s Holland Park. In the beginning, it proved hard to find a landlord in this area willing to agree to a Vape shop, and many tried to deter us with ridiculous demands and put obstacles in our way.
THE FIRST STORE
Getting off the ground was a challenge but we managed. We trained the staff and launched with several key hardware and e-liquid brands, offering simple vape starter kits for beginners, a range for intermediate vapers, and a solid array of hardware and vape e-liquids for the advanced vaper.
Vapourcore Holland Park
The look and feel of the store had similarities to vape stores from the past, but had a more modern twist and was more inviting. After a successful launch, we launched the Vapourcore website to complement the store, and to showcase all that we were selling. It swiftly became very popular.
As the months progressed we secured more locations in North West London and Earls Court, also modelled on our successful Holland Park theme. By 2017 we had 3 successful stores and were investing in Clouder, the innovative 1-hour delivery business providing e-liquid deliveries to vapers within a 5 mile radius of vape stores - unheard of at the time, and a key part of our vision for the future.
Vapourcore Earls Court
But this was just the beginning. Our vision was to take take the brand into central London in order to become the leading vape store chain in the capital. Again, we encountered resistance from landlords who only wanted brands, coffee shops or fashion retailers in their properties.
At that point we met with JUUL who were looking to launch in the UK. They loved our vision and wanted to trial their shop-in-shop concept in our Holland Park store. It proved hugely successful for us both, and we went on to replicate this in our other two stores.
JUUL UK launch at Vapourcore
MORE LONDON STORES
By 2018, we were planning another 6 stores in Central London, but this time we wanted it to be different. On the back of the successful JUUL concept we knew we had to formulate a concept that enabled the other big-name brands to support our stores. Agreements were secured that allowed us to successfully open these 6 stores in prime Central London locations over a 12 month period.
For us, Vapourcore has been a rollercoaster of a ride with lots of fun times and ups and downs along the way. A ride that has ultimately turned into a real life success story. Our initial vision was close to being realised with 20 London and 40 outside of London retail locations. Sadly, due to COVID-19 and a full lockdown, we had to pivot quickly and shift all focus onto our website which has gone from strength to strength. It seems that our ever loyal retail customers have moved over to enjoy the online experience with us instead. We did predict that this would happen by 2023, but COVID-19 has certainly accelerated this move. The future Vapourcore will become one of the largest and trusted online retailers over the coming months alongside the launch of many of more own brand products. Watch this space!
Over the years we have had dealings with many brands but now choose only to work with the top tier companies who conform to TPD compliance and regulations. The e-liquids we sell are mainly manufactured within the UK, as is our own range of Vapourcore e-liquids. These have been carefully selected by our team of experts to offer the vaper a choice of high VG, high PG or a nicotine salt e-liquid, along with 100’s of different flavours.
Vape hardware is constantly evolving but thanks to our strong partnerships with key brands, we are always one of the first to get the latest releases.
If you’re looking for a basic Cigalike, a funky Box Mod or a coil for a tank we’re here to help. Over the last year we have seen the emergence of POD devices, and our stores and website feature the best-selling versions of these products for you to choose from.
We pride ourselves on customer service and have an expert team on standby to answer any questions you may have. If you need advice on your quit smoking journey, have a faulty device or an issue with an e-liquid or coil, let us know and we will deal with it right away.
And if you love what we do, then please let us know by leaving a review! Our aim is to be the best for our customers, so if we’ve exceeded expectations or if we’ve not quite been up to scratch then please let us know. Your feedback is important to us! Leave a Review
The founder of Vapourcore, Charles has a passion for new business ventures and has successfully helped develop several over the years in various different sectors.
He was one of the original e cigarette pioneers, and in 2009 he brought his version of the Cigalike into the UK and managed to get distribution into the independent pharmacy channel.
His other vape businesses all complement and support each other in the manufacturing and distribution sectors.
Keith originally joined Vapourcore as an investor, but ultimately went on to become more closely involved, and is now working to help deliver Vapourcore’s vision for the future.
As Chairman of the company, Keith is an expert at helping businesses achieve returns they didn’t think were possible.
Over the last 30 years he has worked with several hundred businesses, from start-up ventures to multi-nationals, helping them to bring their aspirations to reality. He is regarded as a leader in his field.
WHY CHOOSE VAPOURCORE
Most of our staff are vapers who used to be smokers - so we know what it’s like to quit smoking! All our staff are passionate about getting people off cigarettes and we know how important the right setup is to making the switch. From our sales assistants and store managers to our Customer Care team, our staff are full of vaping expertise and knowledge. Ask us anything you need to know!
HUGE RANGE OF FLAVOURS
We stock over 300 e-liquid flavours available online and most of these can be tried for free at our in-store Flavour Bars. We have a wide and ever-changing range of high PG, 50/50 and high VG 10ml e-liquids as well as nicotine salts, shortfills and pre-filled pods. No matter what you like, we’ve definitely got your next favourite flavour!
VAPING Hardware TO SUIT YOU
Our hardware selection ranges from easy-to-use beginner starter kits and pen-style vapes to intermediate and advanced setups like sub-ohm kits and mechanical mods. Our friendly staff will help you pick the right device and show you how to use and maintain it too! We offer free setups and tutorials with every hardware purchase in stores.
FAST & FREE DELIVERY OPTIONS
We offer free UK standard delivery on every order over £20 and Next Day delivery from as little as £2.50. We also ship worldwide.
We operate a strict Challenge 25 policy in our stores, and online purchases are verified using age verification software. All our goods are genuine and authentic - no clones and no fakes, ever. We buy only from well-known suppliers and our in-house e-liquid is made in at a manufacturer’s lab a stone’s throw away from our Park Royal branch, fully traceable - everything we sell is TPD, TRPR and CLP compliant and MHRA approved.
We are a proud member of the IBVTA (Independent British Vape Trade Association) - when you’re shopping with Vapourcore you’re shopping with a reputable and responsible retailer.
FOLLOW US ONLINE
As well as visiting us online or contacting us by email or over the phone you can also follow us on Facebook, Twitter and Instagram for special offers, e-liquid and hardware reviews and new product announcements. You can also find us on YouTube where we regularly upload reviews and tutorials.